ScareLACountdown to ScareLA 2016 Laura Dunlap July 14, 2016 Events, Press ReleasesLOS ANGELES – July 11, 2016 ScareLA, the Southern California Halloween convention, is fast approaching. This year’s ScareLA 2016 is set to take place at the Pasadena Convention Center on August 6 and 7, 2016. An expanded showroom of over 100,000 sq. ft. will accommodate the con’s growing list of vendors, attractions, and entertainment.The 2016 convention theme, “Season of the Witch,” and tagline, “Cast a Dark Spell on the Summer,” are dedicated to celebrating all things spooky, scary and unusual in SoCal and beyond; featuring a themed logo by artist Mary J. Hoffman (BoogerVampire).“ScareLA is proud to be the summer sneak peek of the West Coast Halloween season,” said Lora Ivanova, ScareLA founder and Executive Producer.Cassandra Peterson (better known as Elvira, Mistress of the Dark) will be the ghoulish host with the most at this year’s event.“We not only showcase the best horror content but also pioneer new interactive experiences unlike anything patrons can experience at a typical convention. We plan on unleashing our darkest magic on Los Angeles this August!”ScareLA 2016 will showcase: over 200 curated vendors, artists and exhibits; presentations and exclusive reveals of attractions and theme parks; classes and workshops for all ages; children’s programming; haunt experiences, screening room, games, costume party and more.Debuting in 2013, ScareLA celebrates the diverse Halloween industry of the West Coast – from its iconic theme parks to home haunts. The event is a mecca for horror fans and families. Attracting close to 10,000 guests in 2015, ScareLA is one of the fastest growing independent conventions in the U.S.To buy tickets or learn more about ScareLA’s 2016 plans, visit the ScareLA website at www.scarela.com.